Horus

I started my ideas for Horus by trying to incorporate the idea of the bird symbol developing it and I came up with this design that I think began to work best.
Here I tried it in colour, grey scale and black and white, also in a few different sizes, I tested it in small size as most brands will have their logo or brand name in the watch face, which will be very small so by ding this I can see how suitable it would be for this purpose.

I then adjusted the font and used a clock face for the 'O' adding a small bit of negative space that  I think improved the design and changed it from a simple clock shape to a more effective design idea.

Negative space

Another post on the 'LogoDesignLove' website was on negative space in logo design, I think that logos with negative space, if designed well are some of the best designs, I particularly like this design for 'premier catering' it's not really a typical negative space design that links two ideas together such as the 'Egg n Spoon logo' but I think it's very clean looking and the typography is very nice.     

   

Watch Logo design

As I choose to first focus on 'Horus' for the idea of it being a watch and clock designer I decided to first look at some existing watch designers and their brand identity and history.
Naturally the first designer I decided to look up was Rolex, renowned for their high quality design and craftsmanship their logo is strong and has to be, to support such a well known identity.


On the official website of Rolex they actually have a section on the 'origins' going through brief history starting with founder Hans Wilsdorf, the quest for precision, self winding movement, classic watches, birth of waterproof watches and professional watches.  

I came across this website with a short detailing of research into "The History of the Rolex logo" and found it quite interesting, seeing some links being created through the history of the founder of the company and the possible reason why the logo had been designed.


Again looking further I found this website that was a lot more factual and had very detailed history on the brand from start to present and the partnership of the founders, Hans Wilhelm Wilsdorf and Alfred James Davis, who originally started up a company called 'Wilsdorf and Davis Ltd' in 1905. However from looking at Rolex's official website the only founder named is Wilsdorf so it leads me to think how much of the information is correct.


Another Brand I looked into was Cartier and while researching the logo came across this site where it has a list of ten hand written logos detailing their designers, creation and modification dates unfortunately it lists the designer of Cartier as 'unknown' so I might have to look in to further research to find the designer, however I find this post quite interesting looking at the logos.

Looking on the same site 'LogoDesignLove' I found a few posts that were interesting the history of the Mercedes-Benz logo,  London underground logo and sign history & Evolution of the Brawn logo by Will Munch

Research

Looking at 'Horus' for the first logo idea, I choose Horus initially as it stood out to me straight away and sounded like it could make a strong brand name for a watch company.
I did I quick search for 'Horus' on the web and found this website with information on it being mythology, an Egyptian god with the head of a bird. 


Symbol research: 
I came across this blog while researching signs and symbols, someone has put together a collection of symbols used for toilets from all over the world, some of them are a really interesting take on the idea. The majority of them are readable and some are cleaver ideas.


Implicit and Explicit signs and symbols
These logos are explicit as the tell you exactly what there for 

These are implicit as they use symbols that you can work out what they mean but your not being directly told what they're for.

Logo design steps, ideas source http://www.ideabook.com/tutorials/logo_design/ 

Logos, Meanings & Messages

The latest task involves creating your own logo for a suggested company as the final result, working up to that by researching existing designers and logos that are both explicit and implicit.


Research:
Looking at the graphic designer Alan Fletcher I came across this page that has some information on his history work and examples of his design work on the left side.

Logos, Meanings & Messages

The latest task involves creating your own logo for a suggested company as the final result, working up to that by researching existing designers and logos that are both explicit and implicit.


Research:
Looking at the graphic designer Alan Fletcher I came across this page that has some information on his history work and examples of his design work on the left side.

work update

The second task is to consider colour and emotion, and from the list of titles create layouts for possible perfume boxes. With this in mind using a few titles that I selected from the list I initially  created some designs by hand using markers, for Fire & Ice, Reptile & Wild Flower.

Then moving on to the computer I created some of the designs in illustrator.