Research

Looking at 'Horus' for the first logo idea, I choose Horus initially as it stood out to me straight away and sounded like it could make a strong brand name for a watch company.
I did I quick search for 'Horus' on the web and found this website with information on it being mythology, an Egyptian god with the head of a bird. 


Symbol research: 
I came across this blog while researching signs and symbols, someone has put together a collection of symbols used for toilets from all over the world, some of them are a really interesting take on the idea. The majority of them are readable and some are cleaver ideas.


Implicit and Explicit signs and symbols
These logos are explicit as the tell you exactly what there for 

These are implicit as they use symbols that you can work out what they mean but your not being directly told what they're for.

Logo design steps, ideas source http://www.ideabook.com/tutorials/logo_design/