Monday 9 May 2011
Friday 6 May 2011
Logo Application
As some extra ideas I have come up with a few more items to apply the company branding to such as Mugs, keyrings, mouse mats, note pads and pens.
Staff Uniform
Considering the possibility of uniform I first had to decided what they would be wearing, I went with T shirts, Polo shirts and regular shirts. Looking for a rough template I found this for a T shirt and re-drew it.
These are the design ideas that I came up with for possible color ideas with the logo.
Next I got a photo of a polo shirt to use as a template then again drew around it and created a few design ideas.
Lastly I did some designs for a regular shirt I used this style from a quick look at uniform from Royal Mail staff.
Liveries: Car
I decided to add the branding to a car that could be used as a delivery vehicle, first thing I had to do what draw out the base for the car so I found a template of the model of a car, these drawings show part of the interior but I don't want that in my design so when I draw it I will have to just draw in the areas that I want.
Applying colors, I applied a basic gradient just to give an effect of shadow rather than flat color as I wanted the car to be white to start with, I also filled in the main features, lights, tires etc. Then applied the logo to the design.
I redrew the images with the features that I wanted to include, I made sure that I drew bits of it in sections so that I could change the color in the sections if needed. I choose two of the angles and reversed the side so I could get a display of both the sides to show how it would look.
I created the designs in two other colors to match the logo color and company style which consists of two main colors the grey and green plus white.
Thursday 5 May 2011
Mounting final work
A2 mount board 594mm by 420mm
Mounting the Letterhead, compliment slip and business card
This is a quick sketch for a possible layout with some measurements.
things to remember, wash hands before mounting anything so that all the work stays clean
make sure that you have everything, mount board, print outs, scalpel with a new or sharpened blade so you get a smooth cut, a metal ruler to cut along and spay mount.
make sure all measurements are accurate and that the piece are stuck down straight with no mistakes of rough / torn edges as it is very noticeable when mounted.
A light covering of spray mount can be applied to stop things from moving around while you are working out exactly where they will sit on the page.
Mounting the Letterhead, compliment slip and business card
This is a quick sketch for a possible layout with some measurements.
things to remember, wash hands before mounting anything so that all the work stays clean
make sure that you have everything, mount board, print outs, scalpel with a new or sharpened blade so you get a smooth cut, a metal ruler to cut along and spay mount.
make sure all measurements are accurate and that the piece are stuck down straight with no mistakes of rough / torn edges as it is very noticeable when mounted.
A light covering of spray mount can be applied to stop things from moving around while you are working out exactly where they will sit on the page.
Monday 25 April 2011
Saturday 23 April 2011
Thursday 21 April 2011
Business Cards
Looking at ideas for business cards I did a web search and came across this blog entry of 70 creative business card designs, made from a range of materials from card to metal, wood and even food.
One think that I like about the cards is that they really give you a feel for the business they are there to show for example the food companies have some cards made out of biscuits, chocolate and even meat also the card designs have shapes to look like bites out of the corners and I think something like this makes them a little more stand out from the crowd. All of the designs on this blog appeal to me and they have been obviously well thought through and designed.
these are some other cards that I came across while searching.
This one I think is particularly clever as you can do something with it, the card itself is like a little pouch that contains cress seeds and on the back it has two little illustrations to show you what to do, it takes four days sat in a bowl of water to work so straight away if they do this then you have there attention for that long. I think it's a great idea and gives you more involvement as you might just pick up the card and put it down somewhere and forget about it if it was just another plane piece of card with details on.
One think that I like about the cards is that they really give you a feel for the business they are there to show for example the food companies have some cards made out of biscuits, chocolate and even meat also the card designs have shapes to look like bites out of the corners and I think something like this makes them a little more stand out from the crowd. All of the designs on this blog appeal to me and they have been obviously well thought through and designed.
these are some other cards that I came across while searching.
This one I think is particularly clever as you can do something with it, the card itself is like a little pouch that contains cress seeds and on the back it has two little illustrations to show you what to do, it takes four days sat in a bowl of water to work so straight away if they do this then you have there attention for that long. I think it's a great idea and gives you more involvement as you might just pick up the card and put it down somewhere and forget about it if it was just another plane piece of card with details on.
Saturday 9 April 2011
Final Logo
This is the final design that I have come up with which I will be using for my project corporation identity, next I will need to apply it to business documents, uniform, livery and extra promotional items
Tuesday 5 April 2011
Logo development
Looking back at the bird idea we decided it could work, but it would need refining and simplifying more if possible, so I redrew some of the ideas, when the logo was made smaller the gaps closed up and it became harder to see the outlines so I increased the white spacing between the shapes and this cut down some of the detail making it stronger as a logo idea
Tuesday 29 March 2011
The feedback I was getting for my tick box logo was that the box was too thick, the lettering needed changing and the only thing that could work was the choice of tick so I decided to go back and come up with another selection of designs with this in mind. Originally I liked the use of purple with it however now I didn't like the look of it so much in these designs so I tried pink and green and I really liked the way the pink stood out with the black.
I changed the type to lowercase lettering, also trying it as just 'box' written but I don't think it works as well and isn't readable as 'Tick box'
Saturday 26 March 2011
Friday 25 March 2011
Wednesday 23 March 2011
Graphic Designer
Today we had a graphic designer from Brond come in to talk to us about his work and a bit about the industry. His company is made up of two main designers including himself and they bring other people in for specific jobs if needed.
Most of their work comes from referrals or by approaching a brand, suggesting improvements to start a conversation going which may lead to development and to a pitch.
He used to do product design at 14 and some graphic design work in his free time, then did A levels and foundation Art, he decided to go onto graphics as he thought it was more free than product design. Using interests that he had, he began finding himself jobs by asking companies that he was interested in such as O'Neil if he could show them some ideas, he did say that often first ideas were rejected but it opened the door for conversation and often lead on to him being able to do some design work for them.
Some advice that he gave us was that you need to develop skills quickly and always try to keep learning, be yourself, be original and be interesting. Working through holidays is a good idea as it is making you continue to learn and the more experience you have the better you can become and feel more confident about what you are doing.
What to consider when looking for a job.
prepare /presentation skills / keep active
really try to involve yourself in creating networks and contacts, meet people.
when you are producing your work know why you are making small decisions such as changing a font or color.
note down when you have sent your CV's and follow them up, employers might be looking for someone who is showing a real interest in wanting to work for them and might be more likely to consider you over others. Show energy and be a good communicator.
Ask open questions
Do you take people on? rather than have you got any jobs
Be flexible, if they invite you somewhere such as to a design show etc make sure you are able to go to make a good impression.
Interviews
show energy and enthusiasm be open and understood, show skills and ability, have the right attitude and make an effort.
When asked questions such as why have you done this say the obvious then expand on it.
If you have older work in your portfolio which you look at and think I could have done that better, then do it if you are thinking this then what is the person who you are showing it to going to think?
The interviewer might not be creative so explain to them why you have done something and why it works, why it is good.
Go to interviews with a question to ask even if it is simple as it will make them more relaxed and be better interaction.
If you are considering a brand update...
Look at the current design, make notes on it what is it telling you, colour, text, illustrations
consider how it could be changed, pick out the words that you don't want the brand to be saying and change them from the way they are currently linked to the design.
Unique
Everyone has a different life experience and outlook, make good use of this people will probably want to hear your opinion be engaging with a group discussion.
One way in which he designed a logo on request from a company was to first make the designs in black and white and create separate colour pallets and also to have the designs with different font changes such as upper and lower case bold and medium weight, under each design he wrote a few notes on why he had made the choice of colour, type etc so he could explain this easier to the company.
He said that it is important to have loads of interests, and not to guess but to use market research if you are unsure of something as knowledge leads to good design.
If you have an idea for a design write it down and if it doesn't sound good then it probably won't be
Most of their work comes from referrals or by approaching a brand, suggesting improvements to start a conversation going which may lead to development and to a pitch.
He used to do product design at 14 and some graphic design work in his free time, then did A levels and foundation Art, he decided to go onto graphics as he thought it was more free than product design. Using interests that he had, he began finding himself jobs by asking companies that he was interested in such as O'Neil if he could show them some ideas, he did say that often first ideas were rejected but it opened the door for conversation and often lead on to him being able to do some design work for them.
Some advice that he gave us was that you need to develop skills quickly and always try to keep learning, be yourself, be original and be interesting. Working through holidays is a good idea as it is making you continue to learn and the more experience you have the better you can become and feel more confident about what you are doing.
What to consider when looking for a job.
prepare /presentation skills / keep active
really try to involve yourself in creating networks and contacts, meet people.
when you are producing your work know why you are making small decisions such as changing a font or color.
note down when you have sent your CV's and follow them up, employers might be looking for someone who is showing a real interest in wanting to work for them and might be more likely to consider you over others. Show energy and be a good communicator.
Ask open questions
Do you take people on? rather than have you got any jobs
Be flexible, if they invite you somewhere such as to a design show etc make sure you are able to go to make a good impression.
Interviews
show energy and enthusiasm be open and understood, show skills and ability, have the right attitude and make an effort.
When asked questions such as why have you done this say the obvious then expand on it.
If you have older work in your portfolio which you look at and think I could have done that better, then do it if you are thinking this then what is the person who you are showing it to going to think?
The interviewer might not be creative so explain to them why you have done something and why it works, why it is good.
Go to interviews with a question to ask even if it is simple as it will make them more relaxed and be better interaction.
If you are considering a brand update...
Look at the current design, make notes on it what is it telling you, colour, text, illustrations
consider how it could be changed, pick out the words that you don't want the brand to be saying and change them from the way they are currently linked to the design.
Unique
Everyone has a different life experience and outlook, make good use of this people will probably want to hear your opinion be engaging with a group discussion.
One way in which he designed a logo on request from a company was to first make the designs in black and white and create separate colour pallets and also to have the designs with different font changes such as upper and lower case bold and medium weight, under each design he wrote a few notes on why he had made the choice of colour, type etc so he could explain this easier to the company.
He said that it is important to have loads of interests, and not to guess but to use market research if you are unsure of something as knowledge leads to good design.
If you have an idea for a design write it down and if it doesn't sound good then it probably won't be
Monday 21 March 2011
Sunday 20 March 2011
Corporate Identity: Logo
I scanned in some of the logos I drew and choose the two that I liked the most and from that began to draw them out in illustrator, once I was working with them choosing colors and type I found quite a few variations that I could create so tried out as many ideas as I could.
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