We had a group meeting again to discuss our new ideas and once again choose three ideas from each persons list to take through then pick three each from that list till we had the top six.
These were the ideas we came in with
our final list was
Entourage
Pakket
Vortex
Toggle
Condor
Deliver me
however none of us were really happy with this list and we were finding it hard to get inspiration, we went back to the drawing board and came up with a new list of six ideas but were rushed so they were far from the best ideas we had the revised list was
Lo Co
S2U [straight / send to you]
i2U [item to you]
Silver Greyhound
again we didn't really have a name that we wanted to use, so we sat down over lunch and bounced around ideas and created a selection of ideas that we all agreed on straight away so we wouldn't have to go through the selection process.
One idea that we had from a list right at the start came back up which was Big Sender
we also thought of ideas relating to sending and receiving packages
and the ideas were things like, With Love, Tick Box, Pop up box, My box, handle with care, outside the box, to me to you.
A final decision needed to be made so we had Big Spender and Tick Box to choose from as the other group couldn't come to a final decision on their name because their group was divided we were both given the chance to use one of two names that we had come up with.
Wednesday, March 9th 2011
These are the initial lists that we created
We had to choose six main ideas that we could show to the whole group. First we choose three ideas from each members list to shorten the master list, we then went through them again and decided as a group on which we preferred to come up with the final six which were
Lo Co [a combination of 'Lo'gistics & 'Co'mpany but it could also be used for Lo 'Co'st or 'Co'urier we then discussed adding a small 2 on to the 'Co' for Lo Co2]
Velo-City [however this might limit the company as the idea behind it was Velo French for bike]
Dragon Deliveries [this idea is more random and considering ideas for possible branding relating to it]
Eagle Runner [the idea of eagles being fast, accurate and direct]
From these six the best idea, that people agreed could possibly work was Lo Co although I did remind me of being 'crazy'
We weren't 100% set on the idea so decided to go away again and bring back more ideas based on a set criteria, as a group we set ourselves the task to come back with a minimum of 12 ideas 3 random words 3 green / environmental 3 different language and 3 trade winds
Monday, March 7th 2011
Today we were introduced to the brief for Corporate Identity, the task will be to create a company re-brand for a couriers. 'A major, logistics company are now considering the launch of a next day courier service to compliment and restructure their company provisions.'
We were introduced to our groups and set the initial task of coming up with a name for the company we briefly talked it through and came up with some starting points, deciding to go away and do our own research then come back with a list of ideas each to show to the rest of the group and from that we would narrow down the best selection that we had
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